Usher in influence

Incorporate your power for persuasion into a marketing degree

You’re already persuasive, so pair your influential nature with hard work into a marketing degree and learn the ins and outs of understanding and connecting with customers — one five or six-week course at a time.

Are you a former student going back to school or do you already have some relevant work experience? Great, you may be eligible to transfer previously-earned credits and gain credits for practical work experience so you’re not wasting time and money on material you already know. Like any of the other programs in our School of Business, you’ll follow a curriculum designed and approved by CEOs, chief marketing officers and other high-ranking experts. Many of our programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring the quality of your education. There are many paths you can take after earning your on-campus or online marketing degree, you may choose to work as a marketing manager or specialist; advertising and promotions manager; sales manager; marketing or research analyst; or public relations specialist.

Your business marketing degree classes will focuses on building your knowledge around consumer behavior, digital marketing strategies and brand management. You’ll learn to identify customer needs and determine the best marketing channels and messages. Your classes will help you develop the foundational marketing skills that can quickly be put into practice in the field. You’ll learn to drive branding and marketing results via various forms of media, measure the impact of campaigns, determine which tools make the most impact and craft creative communication strategies.

 


 

You can choose from three of our business marketing degree program offerings:

 

BACHELOR'S DEGREES


 

Bachelor of Science in Business with Digital Marketing Certificate:

This ACBSP-accredited online marketing degree will help you understand digital marketing, search engine optimization and consumer behavior to help you serve existing clients and gain new ones. You’ll learn the newest methods and strategies regarding the digital aspect of marketing channels by obtaining an academic certificate in digital marketing. You’ll learn to develop a digital marketing dashboard, how to manage and decipher digital marketing big data analysis, and how to interpret web analytics. You’ll also have the opportunity to develop and present a comprehensive digital marketing plan that includes:

  • Performance metrics
  • Segmentation strategies
  • Social CRM and marketing automation techniques
  • Content marketing
  • Channel promotion strategies.

 

 


 

Bachelor of Science in Business with Marketing Certificate:

Learn at your own pace or surrounded by others in this on campus or online marketing degree program. The certificate option allows you to pursue your career goals sooner by having you taking important classes early — and then using the skills you learn in those classes before graduation. You’ll learn to properly evaluate product and brand performance by utilizing an industry-endorsed product matrix to enhance marketing strategies. In this ACBSP-accredited program, you’ll learn to create innovative marketing strategies based on trusted concepts and theories and drive customer engagement from behavior analysis. You’ll also be able to identify marketing strategies that can create value for the company while keeping up in the changing business environment. The curriculum will increase your knowledge of:

  • Consumer behavior
  • Advertising
  • Market research
  • Product and brand management

 

 


 

Master of Business Administration with a Concentration in Marketing (Certificate Track):

You already have a marketing degree or another bachelor’s degree of some type — further your education with this online MBA option which allows you to take key classes early and use them before you graduate. Your coursework combines theory and practical application so that you’ll have access to the workings within the complex marketing industry. The program includes hands-on projects, including one that you’ll compose a strategic online marketing plan, and illustrate how to estimate and measure total return on investment for the performance objective. In this ACBSP-accredited master’s program you’ll study:

  • Consumer behavior
  • Product development
  • How to build brand equity
  • Influence customers

 

 

Why Phoenix?

You’ll gain many valuable skills from earning a business marketing degree in the School of Business at University of Phoenix.

Instructors have an average of 9.7 years of experience teaching at University of Phoenix and bring real-world insight into the classroom. More than 60 percent of the faculty in the School of Business have worked for or are currently working for a Fortune 1000 company or a subsidiary — and they apply their experiences to the classroom.

One Course at a Time
When earning your degree, you’ll get to take just one 5 or 6-week class at a time.
Relevant Curriculum
The curricula in the School of Business is designed with insight from industry leaders.
Accreditation
Our Bachelor of Science in Business and Master of Science in Business are accredited by the Accreditation Council for Business Schools and Programs.

If you have questions about the admissions process or student life, speak to an enrollment representative.

Fill out the form if you’re interested in pairing your influential nature with a marketing degree. An enrollment representative will be in touch with you shortly.

For important information about the educational debt, earnings and completion rates of students who attended this program, visit www.phoenix.edu/programs/gainful-employment.html.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.