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online business bachelor's degree

Bachelor of Science in Business with a Marketing Certificate

Start your online business degree

In a sea of sameness, marketing can mean the difference between a product standing out or blending in. With a Bachelor of Science in Business with a Marketing Certificate, you’ll learn how to differentiate products and win consumers’ hearts and minds. Courses in this program are just five weeks long, so you can fit them into your busy life.

Transfer credits

Save time and money on your bachelor's degree with eligible transfer credits.

Ways to save

Your work, life, and school experiences may give you a head start on your degree.

Apply free

No application fee
No SAT/ACT
No essay required

Ignite Your Passion

Start when you're ready

Courses

Browse courses for your online degree

Education should hold practical value. That’s why our courses meet rigorous academic standards and provide you with skills and knowledge immediately applicable to your career.

Skills-aligned program icon

Look for this icon to see which skills you’ll learn in a course.

Requirements: 120 credits

You’ll need 120 credits to complete this Bachelor of Science in Business with a Marketing Certificate program. Your course schedule may vary based on transferable credits or credits earned through the University’s Prior Learning Assessment.

14 Core Courses

Here’s where you’ll pick up the bulk of your program-specific knowledge. By the time you finish these courses, you should have the confidence and skills needed in a business environment.

14 Core Courses

12 Gen Ed Courses

These courses lay the foundation for all our degree programs. Because communication, math and writing skills aren’t just universally applicable in business — they’re useful in daily life.

12 Gen Ed Courses

14 Certificate Courses

8 degree electives + 6 certificate courses: The leadership business analytics course you take in this portion of your program will enable you to earn a credential — a Marketing Certificate — in addition to your degree. Courses include MKT/421T, MKT/435, MKT/353, MKT/441, MKT/438, and MKT/498.

14 Certificate Courses

Schedule

Both the on campus and online Bachelor of Science in Business with a Marketing Certificate feature the same courses, and your academic counselor will help you schedule them.

If you are located in Phoenix, this program may be offered as Blended. This means you’ll start at the Phoenix campus to complete your general education courses, and then transition to online learning for your core program courses.

Skills-aligned program icon

Earn career-relevant skills in weeks – not years.

Learning shouldn’t take years to put into practice. That’s why we’re empowering you to build career-relevant skills with every five- to six-week course.

We’ve worked with the labor market researcher Lightcast to identify in-demand skills for occupations and mapped those to our related associate, bachelor’s and master’s degree programs.

Tuition

Transfer credits

Your prior eligible college credits can save you time and money, helping you graduate faster. That’s why we’ve accepted credits from 5,000+ institutions. Check to see if you can apply eligible transfer credits from an institutionally accredited university or college toward a degree of your choice.

Save time and money when you transfer in eligible credits toward your degree.

Affordable, fixed tuition

Lock in the peace of mind that comes with fixed, affordable tuition. You’ll enjoy one flat rate from the moment you enroll until the day you graduate from your program. That’s your Tuition Guarantee.

Tuition Guarantee Emblem

University of Phoenix business degree vs other universities

Phoenix ASU Online (BAB) Capella DeVry GCU Purdue Global SNHU Strayer
Cost per credit
Cost per credit
Cost per credit
$398
Cost per credit
$563
Cost per credit
$365/415[1]
Cost per credit
$514
Cost per credit
$485
Cost per credit
$371
Cost per credit
$330
Cost per credit
$328.89
Credits per course
Credits per course
Credits per course
3
Credits per course
3
Credits per course
3-6
Credits per course
2-4
Credits per course
4
Credits per course
5-6
Credits per course
3
Credits per course
4.5
Tuition per course
Tuition per course
Tuition per course
$1,194
Tuition per course
$1,698
Tuition per course
$1,095-
$2,490
Tuition per course
$1,028-
$2,056
Tuition per course
$1,940
Tuition per course
$1,855-
$2,226
Tuition per course
$990
Tuition per course
$1,480
Total program length in credits
Total program length in credits
Total program length in credits
120
Total program length in credits
120
Total program length in credits
180
Total program length in credits
124
Total program length in credits
120
Total program length in credits
180
Total program length in credits
120
Total program length in credits
180
Length of course in weeks
Length of course in weeks
Length of course in weeks
5
Length of course in weeks
7.5
Length of course in weeks
10
Length of course in weeks
8
Length of course in weeks
7-8
Length of course in weeks
10
Length of course in weeks
8
Length of course in weeks
11
Fees
Fees
Fees
One fee per course
Fees
Multiple fees
Fees
Multiple fees
Fees
Multiple fees
Fees
Multiple fees
Fees
Multiple fees
Fees
Multiple fees
Fees
Multiple fees
Tuition guarantee
Tuition guarantee
Tuition guarantee
YES
Tuition guarantee
NO
Tuition guarantee
NO
Tuition guarantee
NO
Tuition guarantee
NO
Tuition guarantee
NO
Tuition guarantee
NO
Tuition guarantee
NO

Data pulled on December 26, 2023

[1] $365 per 1000-2000 level credit; $415 per 3000-4000 level credit

Source of data: For each institution, the data are publicly available in multiple locations, including Academic Catalogs, Program pages, Tuition and fees pages, and syllabi. All data are publicly available on the websites. 

Certain licensure programs and coursework in other degree programs may have additional fees. Please check with your advisor or course catalog for additional info.

The Savings Explorer tool can help you find ways to save on your education

Try our Savings Explorer™ tool

Eligible students saved:

$11,000 & 1 year

Students with eligible credits and relevant experience on average saved $11k and 1 year off their undergraduate degree with University of Phoenix.

Try our Savings Explorer™ tool

Eligible students saved:

$11,000 & 1 year

Students with eligible credits and relevant experience on average saved $11k and 1 year off their undergraduate degree with University of Phoenix.

Financial aid

You may have options when it comes to paying for college tuition and expenses, such as federal grants and loans. Our finance advisors can answer your questions about financial aid and can help guide you through the process.

Federal Student Loan Basics

Careers & Outcomes

What can you do with a Bachelor of Science in Business with a Marketing Certificate?

Discover where your degree might take you and make informed choices about your future.

An online degree can prepare you to be a:

  • Advertising Manager (Ad Manager)
  • Marketing Manager
  • Brand Manager
  • Store Manager
  • Operations Manager
  • General Manager
  • Business Manager

Top skills learned in this program:

  • Communication

  • Leadership

  • Management

  • Operations

  • Marketing Analysis

  • Marketing Management

Ready to get started?

Start your application for free or request additional information.

What you’ll learn

When you earn your Bachelor of Science in Business with a Marketing Certificate you’ll be equipped with a concrete set of skills you can apply on the job. You’ll learn how to:

  • Integrate decision-making skills to address business needs.
  • Integrate business concepts and principles to advance organizational goals.
  • Analyze interrelationships among distinct functional areas of an organization.
  • Analyze logistics involved in global business operations. ​​​
  • Analyze market research used to make business decisions.
  • Develop marketing strategies that are based on reliable marketing data and concepts.

4% Growth

According to the Bureau of Labor Statistics, job growth for management occupations is projected to be faster than average between 2022 and 2032.

The BLS Projected Growth for 2022-2032 is published by the US Bureau of Labor Statistics. This data reflects the BLS’ projections of national (not local) conditions. These data points are not specific to University of Phoenix students or graduates.

Admissions

Apply for free – no application fee, no obligation.

Starting your degree is a big decision — and we want you to feel great about it. That’s why we remove obstacles from your application.

  • No SAT/ACT required 
  • No essay required 
  • No cost, risk-free trial for eligible students
  • We’ll request transcripts at no cost to you, when possible, and we accept eligible credits from over 5,000 accredited institutions.

Receive 1-on-1 support

You have a support team of real people you can lean on. And our academic counselors, who are with you every step of the way, have earned a 5-star rating from 90% of our surveyed students.[1] Start a conversation with an enrollment representative today.

[1] Transactional Survey, August 2021-22 (18,645 respondents)

Gabriel G., Enrollment Representative

Call or chat with us 7 days a week.

G. Galindo - Enrollment Representative

Gabriel G., Enrollment Rep

Receive 1-on-1 support

You have a support team of real people you can lean on. And our academic counselors, who are with you every step of the way, have earned a 5-star rating from 85% of our surveyed students.[1]

[1] Transactional Survey, September 2022-August 2023 (23,739 respondents)

Start a conversation with an enrollment representative today.

Call us at 844-937-8679 or chat with us 7 days a week.

Student Experience

An education that fits your busy life

Balancing family, work and school

Work toward your degree without giving up what matters most. Start your degree year-round and take one class at a time.

Online learning

Enroll in online classes and attend class whenever it fits your life, day or night.

Around-the-clock support and resources

You have a support team available up to 14 hours a day, 5 days a week. 

Computer requirements for courses

Many course assignments will require you to use a computer to complete and submit your assignment. 

Phoenix provides support and resources for busy students

Faculty Spotlight

Professionals dedicated to you

Your success is a top priority for our deans and faculty members. They bring an average of 26 years of experience and hands-on perspective to the classroom, and help bridge the gap between academics and industry knowledge.

Doris Savron

As a faculty member, I'm on your team. I'm your coach and your cheerleader.

Doris Savron
Vice Provost of Colleges, University of Phoenix

As a faculty member, I'm on your team. I'm your coach and your cheerleader.

Accreditation

Count on the quality of your education

Programmatic Accreditation

Our BSB has been reaffirmed for accreditation until 2027 by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring the quality of your education.

What does that mean in real life? ACBSP-accredited business programs are committed to quality standards. The quality of the program is regularly benchmarked against specific criteria that prepare students for the business industry. Accreditation occurs on a 10-year cycle with regular quality reviews.

View the completion and first-year persistence rates  (PDF) for the University of Phoenix ACBSP-accredited business and accounting programs.

A C B S P accredited

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Frequently asked questions about the Bachelor of Science in Business with a Marketing Certificate degree

marketing certificate offers 18 total credit hours and 6 core courses focused on marketing. A Bachelor of Science in Business with a Marketing Certificate provides a broader scope of knowledge and skills that can strengthen your professional contribution to an organization that goes beyond marketing.

A Bachelor of Science in Business degree with a Marketing Certificate explores a dynamic range of business topics including business data analytics, inclusive leadership, ethical and legal topics in business, finance, and more.

The program also includes soft skills that align with what many employers want such as communications, critical thinking and teamwork and collaboration.

Certificates provide specialization that can help prepare you for a preferred career path in business.  You can add additional certificates as part of your degree elective requirement to include more specialized knowledge to enhance your business education. Explore up to 16 business certificate programs online.

The marketing certificate is an undergraduate program. However, with completion of a Bachelor of Science in Business with a Marketing Certificate you can advance to graduate-level business degrees including:

Master of Business Administration
Master of Management

Post-graduate programs in business include:

Doctor of Business Administration
Doctor of Management

You can also pursue post-graduate business certificates including:

Post Master’s Certificate in Business Administration
Post Master’s Certificate in Organizational Leadership and Decision-making

marketing certificate offers 18 total credit hours and 6 core courses focused on marketing. For an additional 102 credits you can complete a Bachelor of Science in Business with a Marketing Certificate degree. With a bachelor’s degree you receive a broader scope of business knowledge and skills that can enhance your professional education beyond a marketing certificate.

While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.