Opportunity Knocking: How Twitter Can Help You Land a Job
Twitter® has become an incredibly powerful form of media in today’s society, despite the fact that people are limited to typing 140 characters at a time. Some dismiss Twitter as a passing fad while others suggest it may be the new way to communicate in a modern world. Regardless of what might transpire in the future, Twitter is a relevant medium that’s not going to disappear anytime soon, and there are ways you can utilize it in your career.
Networking
Getting jobs is often about networking and building relationships. Twitter allows people to connect with other professionals, either through following them or being followed. Granted, accumulating huge numbers of followers does not guarantee success, as relationships still require maintenance. However, the opportunity exists to communicate with a large number of people in a short period of time.
Professional Branding
Twitter may also be a way to build your professional brand. Some people maintain websites and blogs, but Twitter can also be a way to promote yourself and your business. Use a Twitter account to post links, start discussions and advertise events. Consistent tweets may help to keep you on other people’s radar and maintain communication.
Following Trends
You can also use Twitter to follow certain trends in society and various markets. When you are actively job searching and going to interviews, you should be aware of current world events in order to have an informed and intelligent opinion about the world around you.
Twitter may not be the center of the social universe, but it is one more medium for information, which is why it can keep your worldview up to date, spread the word about your own professional aspirations, or even help you land a job.
