Without marketing, the fact that an organization has built a better mousetrap might go unnoticed. In fact, the whole notion of what constitutes a better mousetrap is dependent on marketing insights. The engineers may have an elegant design that consumers reject as irrelevant or too cumbersome to use. Marketers are key in linking those who make product and design decisions with sales personnel and, ultimately, with consumers. Their marketing strategies can enable companies to remain ahead of the competition and attract customers whose loyalty will be the foundation of a successful venture. In this course, students will explore key elements of marketing. This course provides 0.8 continuing education units in two, 4-hour workshops. The tuition for this course is $480.
Describe how to position, price, and brand a product
Develop advertising tactics
Identify marketing efforts
Conduct a marketing audit
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Continuing Education Units (CEUs) and Professional Development Units (PDUs) cannot be converted into academic credit. It is the student's responsibility to confirm whether or not CEUs/PDUs earned at University of Phoenix will be accepted by employers and/or applicable licensing agencies.
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