Marketing Essentials – beceu1105 (0 credits)

Without marketing, the fact that an organization has built a better mousetrap might go unnoticed. In fact, the whole notion of what constitutes a better mousetrap is dependent on marketing insights. The engineers may have an elegant design that consumers reject as irrelevant or too cumbersome to use. Marketers are key in linking those who make product and design decisions with sales personnel and, ultimately, with consumers. Their marketing strategies can enable companies to remain ahead of the competition and attract customers whose loyalty will be the foundation of a successful venture. In this course, students will explore key elements of marketing. This course provides 0.8 continuing education units in two, 4-hour workshops.

This non-credit course is 2 weeks. To enroll, speak with an Enrollment Representative.

Marketing Essentials

  • Describe how to position, price, and brand a product
  • Develop advertising tactics
  • Identify marketing efforts
  • Conduct a marketing audit

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