bmceu5015 | Professional Development

Marketing Principles

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At a strategic level, marketing provides many elements that guide an organization's development and execution of its business strategy. Marketing also plays a key role in identifying the competitive set, defining points of differentiation and establishing the brand. This course explains the role marketing plays in the development and execution of a business strategy and how this affects an organization. In this course, students will learn the principles of the marketing mix and the 4-Ps of marketing: Product, Price, Place, and Promotion. This course provides 0.4 continuing education units in one 4-hour workshop.

This non-credit course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 1 week

topic title goes here

    Marketing Mix

    • Describe the marketing mix
    • Identify ways to use the marketing mix to promote a product or service
    • Determine the best marketing approach to use to meet organizational goals
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.