bmceu5040 | Professional Development

SWOT Analysis In Strategic Planning

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Strategic planning involves defining the path forward for an organization and determining the decisions and actions a business should take to achieve organizational goals. A SWOT analysis is a key tool used by business managers to conduct an internal and external scan of the business environment. This course explores the development and factors used when creating a SWOT analysis. Students will learn how a SWOT analysis is used as part of an effective strategic plan. This course provides 0.4 continuing education units in one, 4-hour workshop.

This non-credit course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Duration: 1 week

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    SWOT Analysis

    • Compare the SWOT Analysis findings to verify alignment of the strategy to the mission
    • Describe the elements of a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
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