bscom386 | undergraduate

Sales Communications

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This course addresses the elements of sales communications. Topics include sales promotion, direct sales, personal selling, and customer relationship management as marketing communications tools.

This undergraduate-level course is 5 weeks This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

topic title goes here

    Ethics in Sales Communications

    • Analyze the influence of ethics in selling.
    • Define the traits that make a salesperson successful.
    • Contrast company policies with the ethical conduct of sale personnel.

    The Role of Communication Styles in Selling Relationships

    • Explain what makes for a strong or what makes for a weak salesperson.
    • Define the difference between B2C and B2B sales.
    • Describe the different communication styles in selling relationships.
    • Identify the major elements in the communication process models.
    • Identify how sales, marketing, public relations, and advertising interact.

    Linking Sales Promotion and Marketing Strategy

    • Identify the elements of integrated marketing communications.
    • Understand the basic steps in a sales promotion and marketing product strategy.
    • Relate sales tactics to the marketing process. 
    • Determine the role of sales promotion in an organization’s integrated marketing program.

    Developing a Customer Strategy

    • Describe the role of consumer behavior in sales.
    • Develop functional sales strategies for B2C and B2B.
    • Explain how B2C and B2B strategies differ and are similar.
    • Apply customer strategies to various buyer types.

    Communicating Through The Sales Process

    • Assess customer needs and concerns.
    • Describe the different customer communication styles and best approaches for each.
    • Design sales process closing methods.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.