http://www.phoenix.edu
Retail Pricing Strategies –
bus418
(3 credits)
This course provides both a theoretical and practical application to retail pricing strategies. Special emphasis is placed on pricing strategies, consumer motivation, and how pricing decisions are made. This includes a corporate-level, store-manager, and small business perspective in the retail environment.
This undergraduate-level course is 5 weeks.
This course is available as part of a degree or certificate program.
To enroll, speak with an enrollment advisor.
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Consumer motivation and perception
- Identify the relationship between pricing and product perception.
- Discuss consumer motivations.
- Explain how pricing affects customer expectations.
- Identify the relationship between pricing and product perception.
- Discuss consumer motivations.
- Explain how pricing affects customer expectations.
- Identify the relationship between pricing and product perception.
- Discuss consumer motivations.
- Explain how pricing affects customer expectations.
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Costs, Competition, and Measurement
- Discuss how competition affects pricing and competitive advantage.
- Explain pricing calculation strategies.
- Identify ways to measure price and value.
- Discuss how competition affects pricing and competitive advantage.
- Explain pricing calculation strategies.
- Identify ways to measure price and value.
- Discuss how competition affects pricing and competitive advantage.
- Explain pricing calculation strategies.
- Identify ways to measure price and value.
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Creating and Communicating Value
- Differentiate customer and economic value.
- Identify factors that drive purchase decisions.
- Demonstrate how value is communicated.
- Explain three ways price is communicated.
- Differentiate customer and economic value.
- Identify factors that drive purchase decisions.
- Demonstrate how value is communicated.
- Explain three ways price is communicated.
- Differentiate customer and economic value.
- Identify factors that drive purchase decisions.
- Demonstrate how value is communicated.
- Explain three ways price is communicated.
-
Pricing Decisions
- Summarize different business perspectives in retail environments.
- Determine appropriate pricing strategies for varying markets.
- Summarize different business perspectives in retail environments.
- Determine appropriate pricing strategies for varying markets.
- Summarize different business perspectives in retail environments.
- Determine appropriate pricing strategies for varying markets.
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Pricing Strategies and Models
- Describe the role pricing plays in growth and profitability.
- Identify key elements of strategic pricing.
- Examine pricing models in the retail industry.
- Describe the role pricing plays in growth and profitability.
- Identify key elements of strategic pricing.
- Examine pricing models in the retail industry.
- Describe the role pricing plays in growth and profitability.
- Identify key elements of strategic pricing.
- Examine pricing models in the retail industry.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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Find out how we can help you meet your goals. Not all courses are available to residents of all states. Ask your Enrollment Advisor for details.
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