BUS475 Integrated Business Topics
Course Description
The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. This allows students to demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the assessment of individual outcomes to determine content mastery.
Topics and Objectives
Introduction to Strategic Management
- Define strategic management and planning.
- Create an organizational mission and vision statement.
- Analyze an organization in terms of its structure, culture, and purpose.
- Develop a strategic plan.
Internal and External Environment
- Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis.
- Analyze the impact of the external and internal environments on an organization's strategic plan.
Strategy Development
- Develop strategic objectives.
- Create organizational objectives and goals.
Strategy Implementation
- Recommend an implementation strategy for a strategic plan.
Monitoring and Control
- Develop methods to monitor and control the implementation of a strategic plan.
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