Integrated Business Topics –

bus475

(3 credits)

The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. This allows students to demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the assessment of individual outcomes to determine content mastery.
This undergraduate-level course is 5 weeks. This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Introduction to Strategic Management

  • Define strategic management and planning.
  • Create an organizational mission and vision statement.
  • Analyze an organization in terms of its structure, culture, and purpose.
  • Develop a strategic plan.

Internal and External Environment

  • Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis.
  • Analyze the impact of the external and internal environments on an organization's strategic plan.

Strategy Development

  • Develop strategic objectives.
  • Create organizational objectives and goals.

Strategy Implementation

  • Recommend an implementation strategy for a strategic plan.

Monitoring and Control

  • Develop methods to monitor and control the implementation of a strategic plan.

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