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Lee Iacocca once said, “The discipline of writing something down is the first step toward making it happen.” (Iacocca, L., & Novak, W. (2007). Iacocca . New York, NY: Bantam.) Yes, writing is power and your success in business depends on your ability to make things happen. You must begin by composing crystal clear, convincing concepts. Whether writing a casual e-mail responding to a customer’s question, an invoice for the resulting order, a memo to your boss explaining why sales are skyrocketing, or a formal letter to the CEO thanking him for your new promotion, you must make your point. You must write. Do not think of this as a writing course. It is, instead, teaching you the art of making things happen. By the end of this course, you will write with clarity, produce power and emphasis through sentence variety, and implement powerful techniques to make your point.
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