COM225 Foundations of Mass Communication
Course Description
This course is a survey of the basic theories upon which our understanding of mass communication is based. Ethical and related problems of mass communication will be studied from contemporary and historical viewpoints, as well as a critical analysis of the performance of the mass media.
Topics and Objectives
Print Media
- Describe the historical and contemporary roles of the print media industry in society.
- Compare and contrast major publications in the print media industry.
- Analyze the influence of new technology on the print media industry.
Electronic and Digital Media
- Describe the historical and contemporary roles of the electronic and digital media industries in society.
- Explain how technological transitions have shaped the electronic and digital media industries.
- Analyze the influence of digital technology on the electronic media industry.
Mass Media Messages
- Analyze the influence of new technology on advertising and news reporting techniques.
- Identify the role of mass media in distributing public relations messages.
- Analyze controversial issues in the entertainment industry.
Mass Media Issues
- Analyze the effects mass media messages bring to society.
- Compare and contrast authoritarian and libertarian styles of mass media.
- Explain the interaction between mass media and government.
Law and Ethics in the Mass Media
- Identify laws that apply to the mass media industry.
- Explain how laws affect the mass media industry.
- Analyze ethical issues in mass media.
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