This course surveys the basic theories of mass communication. Ethical and related problems of mass communication will be studied from contemporary and historical viewpoints. The course will encourage a critical analysis of the performance of mass media.
Describe the historical and contemporary roles of print media in society.
Compare and contrast major publications in print media.
Analyze the influence of new technology on print media.
Electronic and Digital Media
Describe the historical and contemporary roles of electronic and digital media in society.
Explain how technological transitions shape electronic and digital media.
Analyze the influence of digital technology on electronic and digital media.
Describe research methods applied in mass communication.
Mass Media Messages
Analyze the influence of new technology on advertising and news reporting techniques.
Identify the role of mass media in distributing public relations messages.
Analyze controversial issues in the entertainment industry.
Mass Media Issues
Analyze the effects of mass media messages on society.
Compare and contrast authoritarian and libertarian styles of mass media.
Explain the interaction between mass media and government.
Law and Ethics in the Mass Media
Identify laws that apply to mass media.
Explain how laws affect mass media.
Analyze ethical issues in mass media.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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