This course surveys the basic theories of mass communication. Ethical and related problems of mass communication will be studied from contemporary and historical viewpoints. The course will encourage a critical analysis of the performance of mass media.
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- Describe the historical and contemporary roles of print media in society.
- Compare and contrast major publications in print media.
- Analyze the influence of new technology on print media.
Electronic and Digital Media
- Describe the historical and contemporary roles of electronic and digital media in society.
- Explain how technological transitions shape electronic and digital media.
- Analyze the influence of digital technology on electronic and digital media.
- Describe research methods applied in mass communication.
Mass Media Messages
- Identify the role of mass media in distributing public relations messages.
- Analyze controversial issues in the entertainment industry.
- Analyze the influence of new technology on advertising and news reporting techniques.
Mass Media Issues
- Analyze the effects of mass media messages on society.
- Compare and contrast authoritarian and libertarian styles of mass media.
- Explain the interaction between mass media and government.
Law and Ethics in the Mass Media
- Identify laws that apply to mass media.
Explain how laws affect mass media.
- Analyze ethical issues in mass media.
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