com339 | undergraduate
Advertising And The Media
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Elements of a Good Message
- Differentiate message strategy from advertising strategy.
- Determine when and how to use the different types of advertising mediums to support an organization's goals.
- Create an advertisement.
- Summarize the effect of media convergence on contemporary advertising.
- Compare and contrast the different types of print media.
- Explain the development and effect of print media on advertising over time.
- Identify challenges associated with creating print media.
- Analyze the transitional period that print media is entering and the challenges ahead.
Communication and Information Management
- Identify the seven trends that characterize modern mass media.
- Compare the functional and the critical or cultural approaches to classifying mass communication.
- Summarize steps in advertising research.
- Determine the effect of media technologies on culture and society throughout the history of communication.
- Compare and contrast the different types of electronic media.
- Explain the development and impact of electronic media on advertising over time.
- Compare the advantages and drawbacks of electronic media as an advertising medium.
Technology and Ethics
- Explain how the emergence of digital media has changed advertising.
- Summarize ethical principles as they relate to advertising and media.
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