This course delves into the processes and technology of communication on societal and global levels accomplished through the print and electronic media. Content of communication studied ranges from journalism, entertainment, commerce, and advocacy to personal communication on the Internet. The dynamic changes that have taken place and are evolving today in mass media and mass communication will be considered along with predictions about the role of mass communication.
Critique the role of television in mass communication.
Analyze the role of radio in mass communication.
Assess the impact of recordings on society.
Explain the influence of movies on society.
Evaluate the impact of the Internet on communication in society.
Assess the past, present, and future of magazines in society.
Summarize the historical and current impact of newspapers on society.
Explain the historical and contemporary roles of books.
Mass Media in the Communication Context
Critique the rights and responsibilities of the mass media.
Analyze contemporary media industries.
Explain media literacy.
Summarize the roles of mass communication in global society.
Research in Mass Communication
Critique issues and controversies in contemporary mass communication.
Assess the role of research in contemporary mass communication.
Summarize the history of modern media research.
Information, Persuasion, and Mass Communication
Critique the role of advertising in contemporary society.
Assess the influence of the practice of public relations.
Analyze the impact of electronic news.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.