http://www.phoenix.edu
Sales Communications –
com373
(3 credits)
This course addresses the elements of sales communications. Topics include sales promotion, direct sales, personal selling, and customer relationship management as marketing communications tools.
This undergraduate-level course is 5
weeks.
To enroll, speak with an Enrollment Advisor.
-
Ethics in Sales Communications
- Analyze the influence of ethics in selling.
- Contrast company policies with the ethical conduct of sale personnel.
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Communicating Through the Sales Process
- Design sales process closing methods.
- Assess customer needs and concerns.
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Developing a Customer Strategy
- Apply customer strategies to various buyer types.
- Develop a functional sales strategy.
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Linking Sales Promotion and Marketing Strategy
- Determine the role of sales promotion in an organization’s integrated marketing program.
- Relate sales tactics to the marketing process.
- Identify the elements of integrated marketing communications.
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The Role of Communication Styles in Selling Relationships
- Identify the major elements in the communication process models.
- Describe the role of consumer behavior in sales.
- Explain communication styles in selling relationships.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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