Contrast company policies with the ethical conduct of sale personnel.
Analyze the influence of ethics in selling.
The Role of Communication Styles in Selling Relationships
Explain communication styles in selling relationships.
Describe the role of consumer behavior in sales.
Identify the major elements in the communication process models.
Linking Sales Promotion and Marketing Strategy
Identify the elements of integrated marketing communications.
Relate sales tactics to the marketing process.
Determine the role of sales promotion in an organization’s integrated marketing program.
Developing a Customer Strategy
Develop a functional sales strategy.
Apply customer strategies to various buyer types.
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