Public Relations And Public Affairs – com430 (3 credits)

Expanding upon the communication model of sender, channel, and receiver, this course explores the communication processes in the public arena, commercial, non-profit, and public interest-based. Professional and ethical foundations will be explored as well as the tools and techniques of these professional practices.

This undergraduate-level course is 5 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Depth Focus in Public Relations and Public Affairs

  • Evaluate approaches to writing for desktop publishing.
  • Analyze the most effective means to write for electronic media, including radio, television, and the Internet.
  • Critique strategies for writing speeches and presentations.

Strategies, Tactics, and Techniques

  • Critique the effects of new technology upon public relations and public affairs.
  • Assess how public relations and public affairs affect conflict management.
  • Analyze legal implications of public relations and public affairs campaigns.

The Five W’s and One H of Public Relations and Public Affairs

  • Identify the roles of public relations and public affairs in contemporary public communication.
  • Summarize the public relations and public affairs research and planning stages.
  • Explain the communication processes and evaluate their effects.

Specific Applications of Public Relations and Public Affairs

  • Evaluate the importance of public relations and public affairs in business, politics, and government.
  • Assess the role of public relations and public affairs in the global economy and within nonprofit organizations.
  • Analyze the need for public relations and public affairs in the educational, entertainment, sports, and travel industries.

Writing for Public Relations and Public Affairs

  • Critique the interdependence of message strategies and ethics.
  • Evaluate writing strategies for crisis communication.
  • Assess approaches to writing annual reports, social responsibility reports, newsletters, and company magazines.

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