Expanding upon the communication model of sender, channel, and receiver, this course explores the communication processes in the public arena, commercial, non-profit, and public interest-based. Professional and ethical foundations will be explored as well as the tools and techniques of these professional practices.
The Five W’s and One H of Public Relations and Public Affairs
Explain the communication processes and evaluate their effects.
Summarize the public relations and public affairs research and planning stages.
Identify the roles of public relations and public affairs in contemporary public communication.
Strategies, Tactics, and Techniques
Assess how public relations and public affairs affect conflict management.
Critique the effects of new technology upon public relations and public affairs.
Analyze legal implications of public relations and public affairs campaigns.
Depth Focus in Public Relations and Public Affairs
Evaluate approaches to writing for desktop publishing.
Critique strategies for writing speeches and presentations.
Analyze the most effective means to write for electronic media, including radio, television, and the Internet.
Writing for Public Relations and Public Affairs
Assess approaches to writing annual reports, social responsibility reports, newsletters, and company magazines.
Evaluate writing strategies for crisis communication.
Critique the interdependence of message strategies and ethics.
Specific Applications of Public Relations and Public Affairs
Analyze the need for public relations and public affairs in the educational, entertainment, sports, and travel industries.
Assess the role of public relations and public affairs in the global economy and within nonprofit organizations.
Evaluate the importance of public relations and public affairs in business, politics, and government.
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Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.