Ethics And Communication –

com450

(3 credits)

While ethical decision-making permeates every facet of personal and professional life, this course focuses specifically upon ethical issues that are inherent in personal and public forms of communication. Special emphases are placed on ethical issues in commercial communication. Ethical decision-making models will be discussed and applied to cases involving various contemporary and controversial communication topics.
This undergraduate-level course is 5 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Ethical Foundations

  • Identify the role of ethics in professional communications.
  • Summarize common models of ethical decision making.
  • Apply an ethical decision-making model to an ethical problem related to communication.

Ethics and Journalism

  • Analyze the conflict between the public’s right to know and an individual’s right to privacy.
  • Contrast ethically responsible and irresponsible news reporting.

Ethics and Advertising

  • Describe the positive and negative aspects of advertising.
  • Analyze ethical issues in the advertising of products and services.
  • Evaluate the advertising of products and services.

Ethics, Public Relations, and Public Affairs

  • Explain the manipulation of public perception through public relations.
  • Evaluate the issue of conflicting loyalties in business and political communication.
  • Assess the influence of ethics and social responsibility on public relations.

Ethics and Entertainment

  • Describe the tension between artistic, commercial, and ethical demands in the entertainment industry.
  • Explain what media content should be censored and by whom.

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