This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications.
Identify internal and external stakeholders for persuasive communications.
Differentiate between types of audiences.
Analyze audience perceptions and needs.
Developing the Communication Strategy
Determine a communication strategy based on corporate culture, values, and ethics of organizations.
Select appropriate communication channels.
Internal and External Persuasive Communications
Create internal and external persuasive communications.
Use research to support persuasive business communications.
Evaluate messages for noise.
Evaluating Consultant Communications
Evaluate the effectiveness of consultant communications.
The Persuasive Communication Plan
Design persuasive communications.
Present data to various stakeholders using appropriate channels.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
Start your journey now
Speak live with an enrollment representative M-F 6:00 a.m. — 6:00 p.m. MST.