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Organizational Communications –

com537

(3 credits)

This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications.
This graduate-level course is 6 weeks. This course is available as part of a degree or certificate program. To enroll, speak with an enrollment advisor.
  • Audience Analysis

    • Identify internal and external stakeholders for persuasive communications.
    • Differentiate between types of audiences.
    • Analyze audience perceptions and needs.
  • Communication Styles

    • Differentiate between styles of communication.
    • Explain the business communication process.
  • Developing the Communication Strategy

    • Determine a communication strategy based on corporate culture, values, and ethics of organizations.
    • Select appropriate communication channels.
  • Evaluating Consultant Communications

    • Evaluate the effectiveness of consultant communications.
  • Internal and External Persuasive Communications

    • Create internal and external persuasive communications.
    • Use research to support persuasive business communications.
    • Evaluate messages for noise.
  • The Persuasive Communication Plan

    • Design persuasive communications.
    • Present data to various stakeholders using appropriate channels.

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