Organizational Communications –

com537

(3 credits)

This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications.

This graduate-level course is 6 weeks. To enroll, speak with an Enrollment Advisor.

Topics and Objectives

Communication Styles
- Differentiate between styles of communication.
- Explain the business communication process.
Audience Analysis
- Identify internal and external stakeholders for persuasive communications.
- Differentiate between types of audiences.
- Analyze audience perceptions and needs.
Developing the Communication Strategy
- Determine a communication strategy based on corporate culture, values, and ethics of organizations.
- Select appropriate communication channels.
Internal and External Persuasive Communications
- Create internal and external persuasive communications.
- Use research to support persuasive business communications.
- Evaluate messages for noise.
Evaluating Consultant Communications
- Evaluate the effectiveness of consultant communications.
The Persuasive Communication Plan
- Design persuasive communications.
- Present data to various stakeholders using appropriate channels.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Organizational Communications –

com537

Communication Styles

Audience Analysis

Developing the Communication Strategy

Internal and External Persuasive Communications

Evaluating Consultant Communications

The Persuasive Communication Plan

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