Organizational Communications –

com537

(3 credits)

This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications.
This graduate-level course is 6 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Communication Styles

  • Differentiate between styles of communication.
  • Explain the business communication process.

Audience Analysis

  • Identify internal and external stakeholders for persuasive communications.
  • Differentiate between types of audiences.
  • Analyze audience perceptions and needs.

Developing the Communication Strategy

  • Determine a communication strategy based on corporate culture, values, and ethics of organizations.
  • Select appropriate communication channels.

Internal and External Persuasive Communications

  • Create internal and external persuasive communications.
  • Use research to support persuasive business communications.
  • Evaluate messages for noise.

Evaluating Consultant Communications

  • Evaluate the effectiveness of consultant communications.

The Persuasive Communication Plan

  • Design persuasive communications.
  • Present data to various stakeholders using appropriate channels.

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