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- Identify internal and external stakeholders for persuasive communications.
- Differentiate between types of audiences.
- Analyze audience perceptions and needs.
Developing the Communication Strategy
- Determine a communication strategy based on corporate culture, values, and ethics of organizations.
- Select appropriate communication channels.
Internal and External Persuasive Communications
- Create internal and external persuasive communications.
- Use research to support persuasive business communications.
- Evaluate messages for noise.
Evaluating Consultant Communications
- Evaluate the effectiveness of consultant communications.
The Persuasive Communication Plan
- Design persuasive communications.
- Present data to various stakeholders using appropriate channels.
- Explain the business communication process.
- Differentiate between styles of communication.
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