This course prepares students to communicate with multiple stakeholders, elected officials and the public in the political environment. Students will apply communication concepts to create messages that are sensitive to the opinions and positions of disparate groups. Other topics, at the state and local level, include uniqueness of public sector communications, public involvement, and internal & external communications.
Develop a communication plan for public organizations.
Assess genre communication options based upon stakeholder criterion.
Identify communication techniques to ensure public involvement.
Identify challenges associated with public involvement in decision-making processes.
Public Administrators and the Media
Describe an ethical relationship strategy between the media and the public administrator.
Determine how media communications affect agenda setting and public opinion.
Explain the role of the media in disseminating information to the public.
External Communications with the Public and Other Entities
Develop informative and persuasive forms of internal and external communications.
Apply ethical considerations while disseminating sensitive information to stakeholders.
Analyze considerations in communicating rules and regulations.
Internal and External Communication and Barriers
Identify diversity skills used in developing effective communications.
Identify communication barriers for public administrators.
Uniqueness of Public Sector Communication
Compare public administration communication genres.
Identify cultural and ethical considerations for public sector communications.
Determine implications for communications based upon the possible stakeholders.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.