Communications For Public Administrators – compa530 (3 credits)

This course prepares students to communicate with multiple stakeholders, elected officials and the public in the political environment.  Students will apply communication concepts to create messages that are sensitive to the opinions and positions of disparate groups. Other topics, at the state and local level, include uniqueness of public sector communications, public involvement, and internal & external communications.

This graduate-level course is 6 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Public and Private Sector Communication

  • Develop a communication plan for public organizations.
  • Assess genre communication options based upon stakeholder criterion.

Public Involvement

  • Identify communication techniques to ensure public involvement.
  • Identify challenges associated with public involvement in decision-making processes.

Public Administrators and the Media

  • Determine how media communications affect agenda setting and public opinion.
  • Explain the role of the media in disseminating information to the public.
  • Describe an ethical relationship strategy between the media and the public administrator.

Uniqueness of Public Sector Communication

  • Determine implications for communications based upon the possible stakeholders.
  • Identify cultural and ethical considerations for public sector communications.
  • Compare public administration communication genres.

Internal and External Communication and Barriers

  • Identify communication barriers for public administrators.
  • Identify diversity skills used in developing effective communications.

External Communications with the Public and Other Entities

  • Analyze considerations in communicating rules and regulations.
  • Apply ethical considerations while disseminating sensitive information to stakeholders.
  • Develop informative and persuasive forms of internal and external communications.

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