This course prepares students to communicate with multiple stakeholders, elected officials and the public in the political environment. Students will apply communication concepts to create messages that are sensitive to the opinions and positions of disparate groups. Other topics, at the state and local level, include uniqueness of public sector communications, public involvement, and internal & external communications.
Determine implications for communications based upon the possible stakeholders.
Identify cultural and ethical considerations for public sector communications.
Compare public administration communication genres.
Internal and External Communication and Barriers
Identify communication barriers for public administrators.
Identify diversity skills used in developing effective communications.
External Communications with the Public and Other Entities
Analyze considerations in communicating rules and regulations.
Apply ethical considerations while disseminating sensitive information to stakeholders.
Develop informative and persuasive forms of internal and external communications.
Public Administrators and the Media
Explain the role of the media in disseminating information to the public.
Determine how media communications affect agenda setting and public opinion.
Describe an ethical relationship strategy between the media and the public administrator.
Identify challenges associated with public involvement in decision-making processes.
Identify communication techniques to ensure public involvement.
Public and Private Sector Communication
Assess genre communication options based upon stakeholder criterion.
Develop a communication plan for public organizations.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.