COMM470 Communicating In The Virtual Workplace
Course Description
This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new mediums to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored.
Topics and Objectives
Overview
- Analyze e-commerce messages using the communication process.
- Specify the technology appropriate to a given message.
- Compose effective business messages.
Business-to-Consumer
- Describe how virtual communications media enable business-to-consumer e-commerce.
- Develop persuasive e-tailing messages.
- Analyze e-tailing behaviors using the communication process.
Business-to-Business
- Create appropriate written messages for business-to-business e-commerce.
- Analyze business-to-business messages using the communication process.
- Write unfavorable messages to other businesses online.
Other E-Communication
- Explain how innovative systems are expanding communication techniques in e-commerce.
- Analyze the communication process within virtual teams.
Strategic Issues
- Analyze ethical communication issues within social networks.
- Outline formal documents to launch an e-business plan.
- Explain the use of social media tools to distribute messages.
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