This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new mediums to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored.
Analyze e-commerce messages using the communication process.
Specify the technology appropriate to a given message.
Compose effective business messages.
Business-to-Consumer
Describe how virtual communications media enable business-to-consumer e-commerce.
Develop persuasive e-tailing messages.
Analyze e-tailing behaviors using the communication process.
Business-to-Business
Create appropriate written messages for business-to-business e-commerce.
Analyze business-to-business messages using the communication process.
Write unfavorable messages to other businesses online.
Other E-Communication
Explain how innovative systems are expanding communication techniques in e-commerce.
Analyze the communication process within virtual teams.
Strategic Issues
Analyze ethical communication issues within social networks.
Outline formal documents to launch an e-business plan.
Explain the use of social media tools to distribute messages.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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