dmceu2000 | Professional Development

Digital Marketing Fundamentals And Strategy

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Digital marketing harnesses the power of technology to promote and position an organization through various forms of electronic media. To be effective, however, businesses must understand how marketing strategy and market segmentation relate to the digital space. In this course, students will learn how to integrate digital marketing ideas into the overall marketing strategy and what digital platforms are the best options for that strategy. Students also will further explore segmentation best practices and the metrics used to measure performance. This course provides 0.6 continuing education units in one, 6-hour workshop.

This non-credit course is 2 weeks To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Duration: 2 weeks

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    Marketing Strategy and the Digital Environment & Measuring and Implementing a Digital Strategy

    • Determine how digital tools align to components of a marketing mix
    • Determine ways to measure the performance of digital marketing efforts
    • Identify how digital marketing applies to an overall marketing strategy
    • Define ways to optimize digital products to fit the intended audience
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.