E-business –

ebus400

(3 credits)

This course introduces the model for conducting business-to-business and business-to-consumer electronic transactions. Topics include the application of e-business strategic management, how to leverage technology to enhance business processes, the unique characteristics of e-marketing, and how the legal, ethical, and regulatory environments act as a filter for conducting e-business.
This undergraduate-level course is 5 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

eBusiness Strategy

  • Define eBusiness.
  • Explain strategy in eBusiness.

eBusiness IT Infrastructure & Supply Chain

  • Explain IT infrastructure in eBusiness.
  • Explain supply chain in eBusiness.

eBusiness Marketing

  • Explain marketing in eBusiness.

eBusiness Legal, Ethical, and Regulatory Issues

  • Identify legal, ethical, and regulatory issues of eBusiness.

eBusiness Trends

  • Identify eBusiness trends.
  • Analyze eBusiness Web sites.

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