This course introduces the model for conducting business-to-business and business-to-consumer electronic transactions. Topics include the application of e-business strategic management, how to leverage technology to enhance business processes, the unique characteristics of e-marketing, and how the legal, ethical, and regulatory environments act as a filter for conducting e-business.
This undergraduate-level course is 5 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.
- Define eBusiness.
- Explain strategy in eBusiness.
eBusiness IT Infrastructure & Supply Chain
- Explain IT infrastructure in eBusiness.
- Explain supply chain in eBusiness.
- Explain marketing in eBusiness.
eBusiness Legal, Ethical, and Regulatory Issues
- Identify legal, ethical, and regulatory issues of eBusiness.
- Identify eBusiness trends.
- Analyze eBusiness Web sites.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.