This course will help the student develop an understanding of information systems, computer hardware and software, databases, networks, and the Internet. Project planning for an e-Business is explored, as is utilizing the Systems Development Life Cycle (SDLC) methodology. Students will examine Web-based technologies, development tools, and content. Finally, the issues of e-Marketing and future trends in e-Business technologies will be discussed.
This graduate-level course is weeks.
This course is available as part of a degree or certificate program.
To enroll, speak with an enrollment advisor.
Examine various approaches to business systems development.
Evaluate the Systems Development Life Cycle (SDLC) methodology within an e-Business context.
Analyze each step within the SDLC process as part of developing an e-Business.
Project Planning for the e-Business
Analyze the various elements of a formal e-Business project plan.
Describe the concepts of project scheduling and cost estimation in support of an e-Business plan.
Evaluate the feasibility of technology alternatives as part of project planning for the e-Business.
Technology Trends
Identify emerging technologies in e-Business.
Analyze methodologies for keeping abreast of technology advances within an e-Business.
Analyze criteria that can be used to evaluate the viability and usefulness of new technologies to support an e-Business.
Understanding Information Systems and Their Components in Supporting e-Business
Examine information systems along with computer hardware and software concepts.
Analyze the use of databases as components of e-Business solutions.
Assess various network technologies and the Internet.
Web-Based Development
Compare and contrast the Internet with intranets and extranets to support an e-Business.
Define and analyze web-based content to support e-Business requirements.
Evaluate web-based development technologies and software development tools.
e-Marketing Technologies
Describe the technology of e-mail marketing to achieve e-Business objectives.
Assess banner ad, pop-up, and pop-over e-Marketing methods as compared to traditional marketing methods.
Evaluate search engine methodologies and placement to draw website traffic.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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