Applied Economics In Business –


(3 credits)

This course applies economic concepts for strategic economic decision-making in business. This includes the practical application of microeconomics and macroeconomic theory in business through the assimilation of strategic concepts and analysis of actual economic events.
This undergraduate-level course is 5 weeks. This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Market Structure

  • Summarize differences between economic market types.
  • Determine optimal business strategies given market structure.
  • Explain how market types affect a business’s ability to maximize profits.


  • Create a sustainability strategy for a business.
  • Evaluate a business in terms of sustainability.
  • Explain how noneconomic decisions may affect a business’s financial success.
  • Define sustainability.

Competitive Advantage and International Business

  • Explain international business strategies used to mitigate risk and maximize profits.
  • Explain how a firm may achieve competitive advantage.

Public Policy

  • Assess the risks and benefits of mergers.
  • Explain how firms interact with the government as a buyer in a market economy.
  • Summarize the government’s regulatory role in a market economy.

Basic Concepts

  • Determine appropriate output levels and cost cutting strategies.
  • Explain the importance of marginal analysis in business decisions.
  • Explain how changes in the business environment affect supply and demand.

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