Communication Techniques For Administrators –


(3 credits)

This course is designed to help school administrators develop and utilize effective strategies for communicating with stakeholders in the school community to create a positive, productive learning environment. By understanding the power of effective communication, administrators will be able to create positive public support. Communication essentials and current critical issues including the use of technology and social media are explored. Participants learn strategies for working with the media, school finance, negotiations, and school bonds and elections. 

This graduate-level course is weeks. This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Internal Communications

  • Identify purposes and techniques for conducting student surveys.
  • Define administrator communication involving students.
  • Summarize the role of an administrator during teacher contract negotiations and strikes.
  • Evaluate methods to improve staff relations.
  • Determine the criteria for positive working relationships with non-instructional staff.
  • Identify the factors of supervision that can create issues between teachers and administrators.
  • Relate the importance of human skill as one of a school administrator's essential assets.
  • Define the internal public for a school or district.

External Communication

  • Summarize guidelines for positive communication with the media.
  • Describe the elements in a crisis plan.
  • Compare examples of organized versus unplanned public relations.
  • Analyze communication technology and recommend guidelines for use by staff, students, parents, and community.
  • Explain ways to assess and create diverse community involvement.
  • Determine effective communication techniques to support a positive learning climate in a diverse community.
  • Determine methods to improve parent conferences
  • Evaluate methods to increase parental involvement.
  • Define the external public for a school or district.
  • Analyze elements to communicate with the voting public regarding school finance issues.
  • Describe challenges school administrators face in special issue campaigns and elections.

Communication Essentials

  • Compare techniques for measuring public opinion about a school.
  • Analyze the effect of public relations on promoting a positive school culture.
  • Define attributes of a diverse school community.
  • Explain the critical communication techniques for administrators.
  • Explain the value of and process for establishing a communication plan.

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