This course is designed to help school administrators develop and utilize effective strategies for communicating with stakeholders in the school community to create a positive, productive learning environment. By understanding the power of effective communication, administrators will be able to create positive public support. Communication essentials and current critical issues including the use of technology and social media are explored. Participants learn strategies for working with the media, school finance, negotiations, and school bonds and elections.
Identify purposes and techniques for conducting student surveys.
Define administrator communication involving students.
Summarize the role of an administrator during teacher contract negotiations and strikes.
Evaluate methods to improve staff relations.
Determine the criteria for positive working relationships with non-instructional staff.
Identify the factors of supervision that can create issues between teachers and administrators.
Relate the importance of human skill as one of a school administrator's essential assets.
Define the internal public for a school or district.
Summarize guidelines for positive communication with the media.
Describe the elements in a crisis plan.
Compare examples of organized versus unplanned public relations.
Analyze communication technology and recommend guidelines for use by staff, students, parents, and community.
Explain ways to assess and create diverse community involvement.
Determine effective communication techniques to support a positive learning climate in a diverse community.
Determine methods to improve parent conferences
Evaluate methods to increase parental involvement.
Define the external public for a school or district.
Analyze elements to communicate with the voting public regarding school finance issues.
Describe challenges school administrators face in special issue campaigns and elections.
Compare techniques for measuring public opinion about a school.
Analyze the effect of public relations on promoting a positive school culture.
Define attributes of a diverse school community.
Explain the critical communication techniques for administrators.
Explain the value of and process for establishing a communication plan.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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