Communication Techniques For Administrators –

edd536

(3 credits)

This course is designed to help school administrators develop and utilize effective strategies for communicating with stakeholders in the school community to create a positive, productive learning environment. By understanding the power of effective communication, administrators will be able to create positive public support. Communication essentials and current critical issues including the use of technology and social media are explored. Participants learn strategies for working with the media, school finance, negotiations, and school bonds and elections.

This graduate-level course is weeks. To enroll, speak with an Enrollment Advisor.

Topics and Objectives

Communication Essentials
- Explain the value of and process for establishing a communication plan.
- Explain the critical communication techniques for administrators.
- Define attributes of a diverse school community.
- Analyze the effect of public relations on promoting a positive school culture.
- Compare techniques for measuring public opinion about a school.
External Communication
- Describe challenges school administrators face in special issue campaigns and elections.
- Analyze elements to communicate with the voting public regarding school finance issues.
- Define the external public for a school or district.
- Evaluate methods to increase parental involvement.
- Determine methods to improve parent conferences
- Determine effective communication techniques to support a positive learning climate in a diverse community.
- Explain ways to assess and create diverse community involvement.
- Analyze communication technology and recommend guidelines for use by staff, students, parents, and community.
- Compare examples of organized versus unplanned public relations.
- Describe the elements in a crisis plan.
- Summarize guidelines for positive communication with the media.
Internal Communications
- Define the internal public for a school or district.
- Relate the importance of human skill as one of a school administrator's essential assets.
- Identify the factors of supervision that can create issues between teachers and administrators.
- Determine the criteria for positive working relationships with non-instructional staff.
- Evaluate methods to improve staff relations.
- Summarize the role of an administrator during teacher contract negotiations and strikes.
- Define administrator communication involving students.
- Identify purposes and techniques for conducting student surveys.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Communication Techniques For Administrators –

edd536

Communication Essentials

External Communication

Internal Communications

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