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- Explain factors contributing to consumer choice of health care providers.
- Identify the challenges related to alternative health care products and services.
Consumer Driven Market
- Describe the impact of chronic disease wellness programs on health care costs.
- Describe the impact of changing demographics on the health care market.
- Explain the relationship between consumer choices and the health care market.
Safety and Quality Issues Facing Consumers
- Explain the importance of privacy in health care.
- Describe the impact of government agencies on products and services available to the health care consumer.
- Describe the government’s impact on consumer choices.
Challenges Facing Consumers
- Identify health care costs for consumers.
- Describe reliability of health care information sources.
- Compare consumer health care coverage options.
Present and Future Roles of Communication
- Compare modes of communication within the health care market.
- Explain the impact of media and social networking on consumer choices.
- Describe modes of effective communication between providers and consumers.
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