Health Care Consumer - Trends And Marketing – hcs490 (3 credits)

In this course students will have the opportunity to examine the traits, trends and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services and differentiation of health care web sources.

This undergraduate-level course is 5 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Challenges Facing Consumers

  • Describe reliability of health care information sources.
  • Compare consumer health care coverage options.
  • Identify health care costs for consumers.

Consumer Dilemmas

  • Identify the challenges related to alternative health care products and services.
  • Explain factors contributing to consumer choice of health care providers.

Safety and Quality Issues Facing Consumers

  • Describe the government’s impact on consumer choices.
  • Explain the importance of privacy in health care.
  • Describe the impact of government agencies on products and services available to the health care consumer.

Consumer Driven Market

  • Describe the impact of chronic disease wellness programs on health care costs.
  • Describe the impact of changing demographics on the health care market.
  • Explain the relationship between consumer choices and the health care market.

Present and Future Roles of Communication

  • Compare modes of communication within the health care market.
  • Explain the impact of media and social networking on consumer choices.
  • Describe modes of effective communication between providers and consumers.

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