hm476 | undergraduate

Hospitality Decision Analysis Applied Capstone

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This applied capstone course integrates the principles and concepts of hospitality operations management. Upon completion of this course, students will be able to prepare a service delivery model, evaluate financial data for decision-making, and develop sales and marketing strategies for a hospitality organization.

This undergraduate-level course is 5 weeks To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

topic title goes here

    Hospitality Service Concept

    • Differentiate between marketing services and marketing goods.
    • Analyze service delivery in a hospitality organization.
    • Discuss the marketing concept of solving customers’ problems.

    Service Delivery and Quality

    • Identify key steps in a service delivery model.
    • Describe methods to manage service quality.

    The Service Delivery Model

    • Prepare a service delivery model.
    • Apply strategies to manage customer wait times.

    Marketing a Hospitality Business

    • Develop a sales and marketing plan.
    • Describe strategies for marketing activities.

    Market Forecast and Evaluation

    • Forecast sales and expenses for a hospitality business.
    • Evaluate potential business performance.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.