This course introduces effective Web design principles and the essential role of the Web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality, and usability. Students will evaluate existing Web sites and apply best practices to prototype a unique design using a Web authoring application.
Explain how to optimize text content for search engines.
Add textual content to a Web page using a table.
Discuss the implications of copyrights on the usage of content on a Web site.
Web Site Effectiveness
Identify how CSS can be used to create a unified Web site style.
Explain the importance of usability when designing a Web site.
Recognize design principles of basic Web site appearance and functionality.
Web Site Prototyping
Apply effective design concepts and techniques to prototype a homepage and secondary pages.
Use CSS with Adobe® Dreamweaver® CS4.
Web Site Redesign Recommendations
Evaluate Web page layouts, navigation, and performance.
Develop recommendations for redesign.
Web Site Planning
Identify how the purpose, target audience, and intended message drive Web site development.
List reasons for and importance of a Web site design.
Define fundamental Web design terminology.
Identify site purpose, target audience, and intended message.
Draw a site navigation map.
Create a project proposal.
Web Design Concepts & Techniques
Identify popular Web design tools and their applications.
Create a Web page using Adobe® Dreamweaver®.
Explain design principles for effective Web site navigation.
Prototype various layouts of a home page and secondary pages.
Web Site Structure and Navigation
Create a site (file) structure using Adobe® Dreamweaver®.
Explain the importance of file organization for a Web site.
Research and identify best practices for site navigation.
Create usable navigation.
Web Site Graphic Content
Recognize advantages and disadvantages of common graphic formats.
Explain good design techniques for integrating multimedia into a Web site.
Identify a plug-in for multimedia.
Add images to a Web site using Adobe® Dreamweaver®.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.