This course introduces effective Web design principles and the essential role of the Web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality, and usability. Students will evaluate existing Web sites and apply best practices to prototype a unique design using a Web authoring application.
Evaluate Web page layouts, navigation, and performance.
Web Site Prototyping
Use CSS with Adobe® Dreamweaver® CS4.
Apply effective design concepts and techniques to prototype a homepage and secondary pages.
Web Site Effectiveness
Explain the importance of usability when designing a Web site.
Recognize design principles of basic Web site appearance and functionality.
Identify how CSS can be used to create a unified Web site style.
Web Site Content and Layout
Add textual content to a Web page using a table.
Explain how to optimize text content for search engines.
Discuss the implications of copyrights on the usage of content on a Web site.
Web Site Graphic Content
Add images to a Web site using Adobe® Dreamweaver®.
Identify a plug-in for multimedia.
Explain good design techniques for integrating multimedia into a Web site.
Recognize advantages and disadvantages of common graphic formats.
Web Site Structure and Navigation
Create usable navigation.
Research and identify best practices for site navigation.
Explain the importance of file organization for a Web site.
Create a site (file) structure using Adobe® Dreamweaver®.
Web Design Concepts & Techniques
Prototype various layouts of a home page and secondary pages.
Explain design principles for effective Web site navigation.
Create a Web page using Adobe® Dreamweaver®.
Identify popular Web design tools and their applications.
Create a project proposal.
Draw a site navigation map.
Identify site purpose, target audience, and intended message.
Web Site Planning
Define fundamental Web design terminology.
List reasons for and importance of a Web site design.
Identify how the purpose, target audience, and intended message drive Web site development.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.