maceu2000 | undergraduate

Marketing Analytics

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The ability to interpret and utilize common marketing measurements is key to the effective and efficient use of marketing dollars. Marketing analytics takes data about marketing campaigns and transforms it into useful information. Marketers must measure, manage, and analyze this information to ensure the next campaign further optimizes return on investment. In this course, students will explore metrics associated with marketing performance to analyze and fine-tune marketing efforts. Students will explore the concepts of reach and frequency, and learn how metrics are related to the marketing funnel. This course provides 0.4 continuing education units over one 4-hour workshop.

This undergraduate-level course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 1 week

topic title goes here

    Marketing Analytics

    • Identify how return on investment (ROI) is used to drive the marketing strategy
    • Identify common metrics used to measure marketing efforts
    • Determine the importance of how marketing costs relate to potential revenue stream
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.