maceu2010 | Professional Development

Google® Analytics

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Marketing professionals constantly strive to improve their results by using data collected from each marketing effort. For website traffic, they often tap into tools such as Google Analytics to better understand and strengthen their online marketing initiatives. Marketers can then make informed changes that will increase conversions, or sales, from website visitors. In this course, students will explore the features of this powerful web analytics tool. Students also will create, manage, and configure a Google Analytics account then learn how to apply filters, generate reports, and interpret results. This course provides 0.8 continuing education units, over two - 4 hour workshops.

This non-credit course is 2 weeks To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 2 weeks

topic title goes here

    Customize Google® Analytics

    • Create predefined and custom filters in Google® Analytics
    • Identify and interpret various Goolge® Analytic reports
    • Identify how to configure goals and build funnels in Google® Analytics

    Overview of Google® Analytics

    • Describe the basics of online marketing and web analytics
    • Describe the basics of Google® Analytics
    • Identify how to set up Google® Analytics
    • Determine how to integrate Google® Analytics with Google® AdWords
    • Explore the Google® Analytics interface
    • Identify how to add website profiles and user
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.