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Survey Of Small Business Management And Entrepreneurship –
mgt300
(3 credits)
This course provides an overview of critical issues faced in small business and entrepreneurship. Emphasis is placed on what a small business entrepreneur should know when starting a business. This includes an overview of how marketing, cash management, strategic pricing, and business planning principles relate to small business and entrepreneurship management.
This undergraduate-level course is 5
weeks.
To enroll, speak with an Enrollment Advisor.
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Exploring the Entrepreneurial Opportunity
- Define entrepreneurship.
- Describe entrepreneurial characteristics.
- Analyze the affects of globalization on entrepreneurship.
- Assess personal entrepreneurial traits.
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Assessing the Market
- Outline the parts of a feasibility plan.
- Explain the importance of market research in entrepreneurship.
- Identify areas of the market which are important for entrepreneurs to examine.
- Determine the viability of a new venture idea.
- Outline the main components of a business plan.
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Finance and Resource Planning
- Describe the entrepreneurial use of capital and people resources.
- Explain the benefits of a strong financial plan.
- Compare new venture financing options.
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Networking and Marketing
- Describe elements of a successful marketing plan.
- Identify entrepreneurial marketing trends.
- Identify the factors of e-commerce that affect the entrepreneur.
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Managing a Small Business
- Identify skills entrepreneurs need to manage a small business.
- Summarize laws affecting the entrepreneur and small business.
- Discuss ethical issues as they apply to small business management.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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Learn more today
Find out how we can help you meet your goals. Not all courses are available to residents of all states. Ask your Enrollment Advisor for details.
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