http://www.phoenix.edu
Small Business And Entrepreneurial Planning –
mgt465
(3 credits)
This course focuses on the development of a strategic business plan applicable for the needs of a small business or entrepreneurial venture. This will include a strategic application of financial planning, capital management, marketing, people management, and leadership. Special emphasis is placed on adapting the business plan to the realistic needs of a small business owner and entrepreneur.
This undergraduate-level course is 5
weeks.
To enroll, speak with an Enrollment Advisor.
-
Seizing Business Opportunities
- Identify opportunities for starting a small business
- Analyze the competitive advantage(s) of a small business
- Analyze the Economics of One Unit (EOU) in a small business
-
Exploring Marketing & Customer Service
- Determine the target market and the position of a product or service
- Evaluate the feasibility of a marketing plan by using break-even analysis
- Explain how principles of selling apply to a product or service
-
Acquiring and Managing Business Finances
- Calculate the Return on Investment (ROI) for a small business
- Identify venture financing possibilities for a small business
- Estimate cash flow for a small business
-
Operating a Business
- Determine the appropriate the legal structure for a small business
- Explain the importance of effective leadership and management in small business
-
Preparing an Effective Business Plan Venture
- Prepare an effective business plan for a small business
- Evaluate the benefits of developing a brand
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
We're here to help
Learn more today
Find out how we can help you meet your goals. Not all courses are available to residents of all states. Ask your Enrollment Advisor for details.
Loading...
It looks like you are using
Enhance your Phoenix.edu experience
You're using an older browser (a software program used to explore the web) which is not optimal for viewing the University of Phoenix website. Consider downloading a new browser to maximize your experience on this and other websites. Your new browser should display web pages properly, increase your web surfing speed and enhance your security.
Upgrade your browser