mgt373 | undergraduate

Events And Recreation Management

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This course explores the dynamic field of convention management and recreation businesses. Convention related topics include meeting planning, exhibit management, and event management. Recreation and leisure topics include sporting events and activities, resort offerings, and entertainment. Upon completion of this course students will be able to plan recreational programs and events.

This undergraduate-level course is 5 weeks This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

topic title goes here

    Introduction to Events and Recreation Management

    • Distinguish between business and leisure events.
    • Analyze the various roles and responsibilities within an event planning organization.

    Event and Convention Planning

    • Create a Request for Proposal (RFP) for an event.
    • Identify budgetary concerns in event planning.
    • Select strategies for event execution.
    • Select appropriate types of vendors in the event planning process.

    Event Sales and Marketing

    • Describe marketing and sales strategies for event planners to utilize in order to reach their target markets.
    • Analyze the role of technology in event sales, marketing, and management.

    Event Evaluation

    • Develop criteria to measure the success of an event.
    • Determine the Return on Investment (ROI) for an event.

    Industry trends

    • Analyze technology tools and processes used in the hospitality industry.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.