mkceu2040 | undergraduate

Enhancing Search Engine Performance

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To be competitive, organizations must stay abreast of today's ever-changing search engine strategies. Increased organic and paid search results translate into improved visibility and web traffic. In this course, students will explore search engine optimization (SEO) and search engine marketing (SEM) techniques, how they relate to web exposure, and how to best drive qualified visitors to the organization's website. Students also will learn how SEO and SEM is measured for performance. This course provides 0.6 continuing education units over one, 6-hour workshop.

This undergraduate-level course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 1 week

topic title goes here

    Enhancing Search Engine Performance

    • Define Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
    • Identify how SEO and SEM impacts an organization's marketing strategy
    • Identify to the do’s and don’ts of SEO
    • Identify how to use appropriate SEM tools
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.