mkceu2050 | undergraduate

Integrated Marketing Campaigns

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An integrated marketing campaign aligns an organization's business strategy with its culture and brand, and supports the "four Ps" (product, price, promotion and placement) of the organization across a diverse media mix. The message might be threaded through digital marketing, websites, social media as well as traditional media such as broadcast, direct mail, billboards and print advertising. In this course, student will be introduced to the components of an integrated marketing campaign and related marketing tactics. Students also will explore how an integrated marketing campaign can provide greater reach and frequency for the intended consumer. This course provides 0.4 continuing education units over one 4-hour workshop.

This undergraduate-level course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 1 week

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    • Determine the various channels that may be used in an integrated marketing campaign
    • Identify ways to measure performance of your marketing channels
    • Define an integrated marketing campaign
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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.