http://www.phoenix.edu
Technology Applications & E-marketing –
mkt552
(3 credits)
This course prepares students to integrate technology in marketing functions. Students design the organization and content of a Web site to accomplish one or more marketing objectives. Topics include basics of the World Wide Web, bandwidth, servers and storage, e-Marketing, e-Commerce, and targeting customers.
This graduate-level course is 6
weeks.
To enroll, speak with an Enrollment Advisor.
-
Marketing and General e-Business Concepts
- Identify the unique challenges managers face in a networked economy.
- Describe how managers use their knowledge of the four infrastructures.
- Explain how Internet regulations affect e-commerce.
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Internet Technology and Business Models
- Explain how the Internet can be an advantage in marketing.
- Identify the components of the online business model.
- Compare the challenges and opportunities of Internet technologies for both online and brick-and-mortar companies.
-
e-Marketing
- Use the seven-step process to assess e-market opportunity.
- Explain the role of branding in e-business.
- Compare traditional and modern media communication approaches.
-
Targeting Customers
- Develop targeted marketing communications.
- Use the 7Cs of customer interface.
-
e-Commerce
- Define the four components of the e-business model.
- Explain the seven factors for a successful e-commerce implementation.
- Develop an approach to measure and evaluate e-commerce business performance.
-
e-Marketing and Mock Website Design
- Design a website strategy.
- Define the user-experience.
- Create a mock website.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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Find out how we can help you meet your goals. Not all courses are available to residents of all states. Ask your Enrollment Advisor for details.
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