Marketing Strategy –

mkt565

(3 credits)

This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues.

This graduate-level course is weeks. To enroll, speak with an Enrollment Advisor.

Topics and Objectives

Roles and Influences of Marketing Research Paper
- Differentiate between tactical and strategic planning.
- Champion the importance of strategic thinking in marketing.
- Analyze internal and external business environments.
- Compare and contrast decision-making models to meet strategic needs.
- Defend the importance of identifying and supporting organizational core competencies.
Strategic Alignment of Placement and Distribution
- Compare and contrast best practice distribution strategies.
- Recommend alternative channels of distribution.
- Evaluate the relationship between inventory management and channel strategy.
Strategic Alignment of Price
- Verify the relationship between marketplace positioning and price setting.
- Evaluate the effect of supply and demand on pricing.
- Assess the impact of price manipulation on strategic alignment.
- Apply a decision-making model to a pricing management scenario.
Strategic Alignment of Product
- Analyze organizational core competencies in relation to physical goods and services.
- Assess product line management and new product development in support of strategic alignment.
- Apply the appropriate decision-making model(s) to a product line management scenario.
Strategic Alignment of Promotion
- Analyze the roles of targeting and segmentation in developing promotional strategies.
- Design appropriate messaging to communicate strategic differentiation.
- Compare and contrast the strategic appropriateness of public relations and advertising.
Strategic Marketing Management
- Explain the strategic role of marketing management in the dynamic business environment.
- Analyze the importance of ongoing competitive analysis.
- Determine the impact of and strategic responses to multiple futures.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Marketing Strategy –

mkt565

Roles and Influences of Marketing Research Paper

Strategic Alignment of Placement and Distribution

Strategic Alignment of Price

Strategic Alignment of Product

Strategic Alignment of Promotion

Strategic Marketing Management

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