MKT565 Marketing Strategy

Roles and Influences of Marketing Research Paper

• Differentiate between tactical and strategic planning.
• Champion the importance of strategic thinking in marketing.
• Analyze internal and external business environments.
• Compare and contrast decision-making models to meet strategic needs.
• Defend the importance of identifying and supporting organizational core competencies.

Strategic Alignment of Product

• Analyze organizational core competencies in relation to physical goods and services.
• Assess product line management and new product development in support of strategic alignment.
• Apply the appropriate decision-making model(s) to a product line management scenario.

Strategic Alignment of Price

• Verify the relationship between marketplace positioning and price setting.
• Evaluate the effect of supply and demand on pricing.
• Assess the impact of price manipulation on strategic alignment.
• Apply a decision-making model to a pricing management scenario.

Strategic Alignment of Placement and Distribution

• Compare and contrast best practice distribution strategies.
• Recommend alternative channels of distribution.
• Evaluate the relationship between inventory management and channel strategy.

Strategic Alignment of Promotion

• Analyze the roles of targeting and segmentation in developing promotional strategies.
• Design appropriate messaging to communicate strategic differentiation.
• Compare and contrast the strategic appropriateness of public relations and advertising.

Strategic Marketing Management

• Explain the strategic role of marketing management in the dynamic business environment.
• Analyze the importance of ongoing competitive analysis.
• Determine the impact of and strategic responses to multiple futures.