Marketing Strategy –


(3 credits)

This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues.
This graduate-level course is weeks. This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Strategic Alignment of Placement and Distribution

  • Compare and contrast best practice distribution strategies.
  • Evaluate the relationship between inventory management and channel strategy.
  • Recommend alternative channels of distribution.

Roles and Influences of Marketing Research Paper

  • Compare and contrast decision-making models to meet strategic needs.
  • Analyze internal and external business environments.
  • Champion the importance of strategic thinking in marketing.
  • Differentiate between tactical and strategic planning.
  • Defend the importance of identifying and supporting organizational core competencies.

Strategic Marketing Management

  • Determine the impact of and strategic responses to multiple futures.
  • Analyze the importance of ongoing competitive analysis.
  • Explain the strategic role of marketing management in the dynamic business environment.

Strategic Alignment of Promotion

  • Compare and contrast the strategic appropriateness of public relations and advertising.
  • Design appropriate messaging to communicate strategic differentiation.
  • Analyze the roles of targeting and segmentation in developing promotional strategies.

Strategic Alignment of Product

  • Apply the appropriate decision-making model(s) to a product line management scenario.
  • Assess product line management and new product development in support of strategic alignment.
  • Analyze organizational core competencies in relation to physical goods and services.

Strategic Alignment of Price

  • Apply a decision-making model to a pricing management scenario.
  • Assess the impact of price manipulation on strategic alignment.
  • Evaluate the effect of supply and demand on pricing.
  • Verify the relationship between marketplace positioning and price setting.

Start your journey now

or call us at866.766.0766

Learn more today