Marketing Strategy –

mkt565

(3 credits)

This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues.
This graduate-level course is weeks. This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Strategic Alignment of Placement and Distribution

  • Compare and contrast best practice distribution strategies.
  • Evaluate the relationship between inventory management and channel strategy.
  • Recommend alternative channels of distribution.

Roles and Influences of Marketing Research Paper

  • Compare and contrast decision-making models to meet strategic needs.
  • Analyze internal and external business environments.
  • Champion the importance of strategic thinking in marketing.
  • Differentiate between tactical and strategic planning.
  • Defend the importance of identifying and supporting organizational core competencies.

Strategic Marketing Management

  • Determine the impact of and strategic responses to multiple futures.
  • Analyze the importance of ongoing competitive analysis.
  • Explain the strategic role of marketing management in the dynamic business environment.

Strategic Alignment of Promotion

  • Compare and contrast the strategic appropriateness of public relations and advertising.
  • Design appropriate messaging to communicate strategic differentiation.
  • Analyze the roles of targeting and segmentation in developing promotional strategies.

Strategic Alignment of Product

  • Apply the appropriate decision-making model(s) to a product line management scenario.
  • Assess product line management and new product development in support of strategic alignment.
  • Analyze organizational core competencies in relation to physical goods and services.

Strategic Alignment of Price

  • Apply a decision-making model to a pricing management scenario.
  • Assess the impact of price manipulation on strategic alignment.
  • Evaluate the effect of supply and demand on pricing.
  • Verify the relationship between marketplace positioning and price setting.

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