Understanding Marketing Management

• Identify fundamental marketing concepts, trends, and tasks.
• Identify components of an effective marketing plan.
• Apply the market research process in developing a business solution.

Buyer Behavior

• Analyze how organizations build strong customer relationships and customer value through marketing.
• Explain the factors that influence consumer purchasing decisions.
• Analyze how markets are segmented to form target markets.
• Explain the important decisions involved in developing branding strategies.

Product Development and Pricing Strategies

• Apply a product development decision process to a new product or service launch.
• Describe marketing strategies that increase service quality.
• Evaluate pricing strategies and programs for setting and adapting the price of a new product or service.

Channel Strategies and Foreign Markets

• Evaluate marketing channel strategies for a new product or service.
• Evaluate strategies for entering foreign markets with a new product or service.

Communicating Value

• Evaluate factors involved in developing and managing an effective marketing communications plan for a new product or service.
• Evaluate advertising and promotion programs for a new product or service.
• Evaluate technology trends in marketing.

Public Relations and Ethics in Marketing

• Analyze the role of ethics and social responsibility in marketing.
• Evaluate public relations strategies for a new product or service.