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Product Design And Development –
mkt593
(3 credits)
In this content area capstone course, students design an innovative product or service that satisfies an unmet consumer need. Students use applied qualitative and quantitative research methods to identify opportunities or new product features that reflect the latest market trends. Topics include market environmental analysis, marketing strategy, the marketing process, product development, market research techniques, ethics and social responsibility, innovation and diffusion, pricing strategy, and strategic marketing issues.
This graduate-level course is 6
weeks.
To enroll, speak with an Enrollment Advisor.
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Basic Research Techniques and Marketing Plans
- Explain the role of research in marketing.
- Evaluate different marketing strategies.
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Situational Analysis
- Conduct an environmental analysis.
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Forecasting
- Conduct market research to select and support a marketing strategy.
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Marketing Strategy and Objectives
- Develop marketing strategies, objectives, and tactics.
- Determine financial objectives that align with your marketing plan.
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Strategic Management Issues
- Assess the risk of your marketing strategy.
- Create a contingency plan for potential strategic marketing issues.
- Explain the role of ethics in research and marketing.
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Implementation & Organization
- Develop your implementation plan.
- Select tools to evaluate your marketing plan.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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Learn more today
Find out how we can help you meet your goals. Not all courses are available to residents of all states. Ask your Enrollment Advisor for details.
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