Marketing And Managing The Customer Relationship –

mkt711

(3 credits)

Course Description: This course evaluates how organizations manage relationships with their customers and apply research-based marketing information to the development and marketing of products and services tailored to target customers. Topics include market segmentation, target marketing, delivering superior value, relationship marketing, ethics, and marketing strategy.

Course Competencies

Analyze historical and contemporary theories and models of relationship marketing
Analyze market research strategies.
Develop strategic marketing plans.
Examine the influence of relationship marketing on quality, price, satisfaction, and perceived value.
Determine strategies to address social and ethical challenges associated with marketing.

This graduate-level course is 8 weeks. To enroll, speak with an Enrollment Advisor.

Topics and Objectives

We're sorry – topics and objectives are unavailable at this time.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Marketing And Managing The Customer Relationship –

mkt711

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