mkt444 | undergraduate

Hospitality Marketing

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This course applies the general tools of marketing to the specific needs of the hospitality management industry. Special emphasis is placed on the global, regional, individual, and ethical considerations when building customer-relationships through marketing.

This undergraduate-level course is 5 weeks This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

topic title goes here

    Hospitality Service Marketing

    • Explain the fundamental differences between marketing hospitality services and products.
    • Evaluate the super-sector of leisure and hospitality.
    • Identify ethical considerations in hospitality service marketing.

    Consumer Decision Process and the 7 Pâ s

    • Analyze the consumer decision process as it relates to hospitality services.
    • Explain the service marketing mix (the 7 Ps).
    • Clarify elements of the service delivery process.
    • Evaluate pricing strategies for hospitality products.

    Service Communication Plan

    • Discuss the steps used to develop and manage an effective communication strategy.
    • Explain physical evidence of service.
    • Evaluate principles of service employee management.

    Customer Satisfaction

    • Appraise customer service satisfaction and quality.
    • Recommend complaint management processes that can be used in hospitality, the service sector, and recovery management.
    • Recommend methods to manage complaints within hospitality, the service sector, and recovery management.

    Customer Retention and Winning Service Culture

    • Evaluate emerging customer retention programs.
    • Substantiate the importance of customer loyalty and retention.
    • Analyze obstacles to world class service, including departmentalization and functionalism.
    • Explain the basic components of a service audit.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.