mkt444 | undergraduate
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Consumer Decision Process and the 7 Pâ s
- Clarify elements of the service delivery process.
- Evaluate pricing strategies for hospitality products.
- Analyze the consumer decision process as it relates to hospitality services.
- Explain the service marketing mix (the 7 Ps).
Service Communication Plan
- Discuss the steps used to develop and manage an effective communication strategy.
- Explain physical evidence of service.
- Evaluate principles of service employee management.
- Appraise customer service satisfaction and quality.
- Recommend complaint management processes that can be used in hospitality, the service sector, and recovery management.
- Recommend methods to manage complaints within hospitality, the service sector, and recovery management.
Customer Retention and Winning Service Culture
- Evaluate emerging customer retention programs.
- Substantiate the importance of customer loyalty and retention.
- Analyze obstacles to world class service, including departmentalization and functionalism.
- Explain the basic components of a service audit.
Hospitality Service Marketing
- Explain the fundamental differences between marketing hospitality services and products.
- Evaluate the super-sector of leisure and hospitality.
- Identify ethical considerations in hospitality service marketing.
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