mktgm571 | Graduate
This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.
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Foreign Consumer Markets
- Evaluate how global organizations use local market strategies to build strong customer relationships and customer value.
- Explain the factors that influence foreign consumer purchasing decisions.
- Analyze how foreign markets are segmented to form local target markets.
- Explain the important decisions involved in developing global branding strategies.
Product Development and Pricing Strategies
- Apply a product development decision process to modify existing products or service or to create new products or service for foreign markets.
- Compare and contrast marketing strategies that improve global product and service quality.
- Evaluate foreign pricing strategies and programs for setting and adapting the price of modified or new products and service.
Channel and Market-Entry Strategies in Foreign Markets
- Determine global market-entry options and strategies for specific products or services.
- Identify challenges to establishing channels to foreign market entry for products or services.
- Evaluate marketing channel strategies for products or services in foreign markets.
Communication Strategies and Communicating Value
- Evaluate factors involved in developing and managing an effective marketing communications plan for a modified or new product or service.
- Evaluate foreign advertising and promotion programs for a modified or new product or service.
- Assess the applicability of technology trends in global marketing.
Public Relations and Ethics in Global Marketing
- Analyze the role of ethics and social responsibility in global marketing.
- Evaluate public relations strategies for a new product or in a global environment.
Understanding Global Marketing
- Identify fundamental marketing concepts, global trends, and opportunities.
- Identify the components of an effective global marketing plan.
- Identify government information resources that can assist in marketing products and services globally.
- Apply the market research process to develop a global marketing plan.
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