mkttm571 | Graduate

Marketing High Technology Products

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This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Students also create business and ethical justifications for products that are technologically possible. Other topics include technology and market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.

This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6 weeks

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    Product Development and Pricing Strategies for Technological Products

    • Describe marketing and branding strategies in the technology industry.
    • Evaluate pricing strategies and programs for setting and adapting the price of a new technological product or service.
    • Apply market research to the launch of a new technological product or service.

    Channel Strategies and Foreign Markets for the Technology Industry

    • Evaluate marketing channel strategies for a new technological product or service.
    • Evaluate strategies for entering global markets with a new technological product or service.

    Understanding Marketing Management in the Technology Industry

    • Identify fundamental marketing concepts and tasks associated with marketing in the technology industry.
    • Identify components of an effective marketing plan.
    • Apply the market research process to facilitate decision making in the technology industry.

    The Technology Consumer

    • Analyze how technology driven markets are segmented to form target markets.
    • Integrate strategies to build strong customer relationships and customer value.
    • Explain the factors that influence consumer high-tech purchasing decisions.

    Communicating Value

    • Evaluate factors involved in developing and managing an effective marketing communications plan for a new technological product or service.
    • Evaluate advertising and promotion programs for a new technological product or service.
    • Analyze trends of technology used to communicate value for a technological product.

    Public Relations and Ethics in Marketing in the Technology Industry

    • Evaluate public relations strategies for a new product or service.
    • Analyze the role of ethics and social responsibility in marketing.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.