Mission, Vision, and Values

• Distinguish between strategy and tactics.
• Explain the essential components of the strategic management process.
• Analyze the relationship among leadership, culture, stakeholder interests, and strategic outcomes.
• Create vision, mission, and values statements.

Environmental Analysis and Long-Term Objectives

• Perform an environmental analysis using appropriate tools.
• Assess the remote, industry and operating environments.
• Create a set of long-term objectives from the environmental analysis.
• Align the vision and values of an organization to meet its long-term objectives.

Grand Strategies Formulation and Selection

• Differentiate among the generic and grand strategies.
• Evaluate organizational strengths and weaknesses for meeting long-term objectives.
• Apply strategic choice to achieve long-term objectives.

Goals and Action Plans

• Identify critical success factors for plan implementation.
• Create a strategic roadmap to outline the implementation process.
• Develop a tactical plan based on the roadmap.

Financials and Control

• Forecast financials and other measures to validate selected business strategies.
• Establish an effective strategic planning and control cycle.

Best Practices in Strategic Planning

• Analyze best practices in strategic management.
• Evaluate real-world applications of strategic management.