Curriculum Constructs & Assessment: Secondary Bus & Mktng –

mte580

(3 credits)

This course focuses on instruction and assessment strategies to provide secondary students background and knowledge in business/marketing content and careers, employment and workplace skills, applied academics, and leadership skills through participation in career and technical student organizations (CTSOs). This course will provide teacher candidates the opportunity to develop the ability to evaluate and use appropriate instructional methods, curricular materials and resources, and assessment strategies.

This graduate-level course is 6 weeks. This course may be available to take individually or as part of a degree or certificate program. To enroll, speak with an enrollment advisor.

Topics and Objectives

Classroom Assessments and Rubrics
- Analyze formative and summative business and marketing assessments and rubrics.
- Construct an open-ended assessment.
- Evaluate the characteristics of effective business and marketing assessments.
History and Trends in Business and Marketing Education
- Explain historical perspectives and trends in the study of business and marketing.
- Examine current themes and trends in teaching business and marketing.
- Describe todays Career and Technical Teacher Education curriculum.
Instructional Approaches and Strategies
- Review approaches to unit and lesson planning in teaching business and marketing.
- Propose innovative instructional strategies and materials used to teach business and marketing to adolescents.
- Analyze ways in which differentiating instruction occurs in the business and marketing classroom.
- Identify ways in which classroom management techniques can enhance the business and marketing classroom.
- Analyze effective motivational techniques for business and marketing students.
- Develop an instructional unit for business and marketing.
Integrating Literature, Technology, and Media
- Integrate other core content areas into a business and marketing lesson.
- Compile a list of fiction and nonfiction literature to enhance teaching business and marketing.
- Analyze the legal and ethical issues regarding technology in the classroom.
- Explore various technologies and media that can be used to support business and marketing instruction.
Parent, Teacher, and Community Collaboration
- Explore strategies to utilize community resources in the business and marketing classroom.
- Explore the range of social, health, educational, and language-related service agencies, and other resources that are available at school and off-campus.
- Examine how family and personal experiences shape teaching and learning perceptions in the business and marketing classroom.
- Explain the importance of parent/teacher communication and collaboration.
- Determine strategies for increasing the level of parental involvement
Professional Development
- Review the roles of business and marketing professional organizations.
- Analyze professional resources available to business and marketing teachers.
- Identify professional development opportunities in business and marketing available in your state.
- Analyze the importance of staying current in business and marketing education.
Reading and Writing Strategies
- Evaluate current business and marketing texts.
- Describe methods to incorporate reading and writing strategies into business and marketing lessons.
- Examine strategies for building students comprehension and vocabulary skills in business and marketing.
- Implement reading and writing strategies in a business and marketing lesson.
Review of Business and Marketing Education Content Knowledge
- Analyze current business ethical standards and practices.
- Examine main content areas within your state's licensure exams that transcend into the National Business Education Association standards.
- Examine your states teacher licensure examinations for business and marketing education.
Standards and Curricula
- Examine local, state, national, and or respected professional organization business and marketing standards.
- Describe the importance of curriculum mapping in planning and preparation.
- Describe strategies to support other content areas by incorporating core standards into Career and Technical Teacher Education classes.
- Describe the roles of the Association for Career and Technical Education, DECA, and the Future Business Leaders of America.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Curriculum Constructs & Assessment: Secondary Bus & Mktng –

mte580

Classroom Assessments and Rubrics

History and Trends in Business and Marketing Education

Instructional Approaches and Strategies

Integrating Literature, Technology, and Media

Parent, Teacher, and Community Collaboration

Professional Development

Reading and Writing Strategies

Review of Business and Marketing Education Content Knowledge

Standards and Curricula

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