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- Examine the various motivations to engage in altruistic behavior.
- Examine the concepts of philanthropy, social activism, and volunteerism in terms of the social exchange theory and pro-social behavior.
Social Psychology and The Self
- Define social psychology.
- Define the concept of the self in the social world.
- Apply socialization concepts to personal development.
- Explain the role of research in social psychology.
Social Beliefs, Judgments, and Attitudes
- Describe the reciprocal relationship between behavior and attitudes.
- Explain how individuals rationalize their behavior, using cognitive dissonance theory.
- Discuss how behavior can be explained using attribution theory.
- Define social influence.
- Analyze the effect of group influence on the self.
- Describe the related processes of norm formation and conformity.
- Examine the concept of groupthink.
Persuasion and Conflict
- Examine the elements of persuasion.
- Assess the effects of persuasion on the individual.
- Describe the elements of conflict resolution and peacemaking.
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