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Business Research Basics
- Identify the appropriateness of research to find a solution to a business problem or situation.
- Identify a business problem and evaluate what information is needed to create a solution or determine a direction.
- Assess ethical issues in business research.
Types of Research Design
- Complete a literature review.
- Create research questions and research hypothesis for a business issue.
- Determine measurements and data needed to address the research hypothesis.
Measurement and Data Collection
- Evaluate the use of descriptive and inferential statistics.
- Calculate measures of central tendency and dispersion.
- Develop a data collection instrument.
- Classify data based on the four scales (levels) of measurement.
Descriptive Data Analysis Approaches
- Generate hypotheses and research designs for hypothesis testing and correlation.
- Apply the hypothesis testing process.
- Determine the correlation between multiple variables.
Inferential Data Analysis Approaches
- Apply hypothesis testing to a Chi Square Analysis for independence.
- Differentiate between parametric tests and non-parametric tests.
- Conduct a non-parametric test.
- Interpret data analysis results to reach conclusions.
- Recommend solutions to a problem or project based on data analysis results.
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