Research Methods

• Describe general research principles and their application to the workplace.
• Distinguish situations where Web-based research is an appropriate research strategy.

Ethics in Research

• Discuss ethical issues such as deception, privacy, and advocacy research.
• Relate the rights and obligations of the client sponsor and the respondent to the research project.
• Determine the potential for ethical problems at various points during the research process.

Sampling

• Describe the various sampling techniques presented in this course.
• Evaluate the appropriateness of various sampling techniques for a research application.
• Define the target population of a research project.
• Discuss the advantages or disadvantages of the various types of probability and nonprobability sampling techniques.
• Choose an appropriate sample design for a research application.

Scaling and Question Design

• Distinguish among nominal, ordinal, interval, and ratio scales.
• Define criteria for good measurement in research.
• Describe the characteristics of a well-constructed questionnaire.
• Discuss differences among ranking, rating, and multiple-choice attitude scales.
• Design an attitude scale for a research project.

Data Analysis Methods and Report Writing

• Describe different techniques for summarizing, rearranging, ordering, and manipulating data.
• Construct a research report using the appropriate sections required for good report writing.
• Integrate an oral presentation with a written report.

Customer-Focused Research

• Describe the value of research and its role in the development and implementation of a management strategy.
• Demonstrate ways in which research methodologies can be utilized to improve productivity and increase customer satisfaction.