Foundations Of Research –

res320

(3 credits)

This is a course introducing the foundations of research. Research principles and the scientific method are applied to professional situations. The course is designed to equip students with an understanding of commonly employed research methodologies that can be utilized to improve productivity and increase customer satisfaction.

This undergraduate-level course is 5 weeks. To enroll, speak with an Enrollment Advisor.

Topics and Objectives

Research Methods
- Evaluate which research method is appropriate for a given research application.
Ethics in Research
- Discuss ethical issues such as deception, privacy, and advocacy research.
- Relate the rights and obligations of the client sponsor and the respondent to the research project.
- Determine the potential for ethical problems at various points during the research process.
Sampling
- Describe the various sampling techniques presented in this course.
- Evaluate the appropriateness of various sampling techniques for a research application.
- Define the target population of a research project.
- Discuss the advantages or disadvantages of the various types of probability and nonprobability sampling techniques.
- Choose an appropriate sample design for a research application.
Scaling and Question Design
- Distinguish between nominal, ordinal, interval, and ratio scales.
- Define criteria for good measurement in research.
- Describe the characteristics of a well-constructed questionnaire.
- Discuss differences among ranking, rating, and multiple-choice attitude scales.
- Design an attitude scale for a research project.
Data Analysis Methods and Report Writing
- Describe different techniques for summarizing, rearranging, ordering, and manipulating data.
- Construct a research report using the appropriate sections required for good report writing.
- Integrate an oral presentation with a written report.
Customer-Focused Research
- Describe the value of research and its role in the development and implementation of a management strategy.
- Demonstrate ways in which research methodologies can be used to improve productivity and increase customer satisfaction.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Foundations Of Research –

res320

Research Methods

Ethics in Research

Sampling

Scaling and Question Design

Data Analysis Methods and Report Writing

Customer-Focused Research

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