Research And Evaluation I –


(3 credits)

This course integrates applied business research and descriptive statistics. Examination of the role of statistics in research, statistical terminology, the appropriate use of statistical techniques and interpretation of statistical findings in business and research will be the primary focus.
This undergraduate-level course is 5 weeks. This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Data Collection Methods and Introduction to Descriptive Statistics

  • Identify ethical implications in business research.
  • Identify statistical symbols and definitions.
  • Calculate measures of central tendency and dispersion.
  • Develop a questionnaire for survey research.

Summarize and Looking Forward

  • Use statistical research to reduce risk in the making of a business decision.

Continuous Probability Distributions

  • Apply confidence intervals to solve business problems.
  • Explain the Central Limit Theorem and its importance in sampling theory.

Introduction to Research Design and Probability Theory

  • Interpret descriptive statistical data.
  • Examine the role of probability for making inferences in business research.

Defining Research Process and Data Measurement

  • Explain the components of a sampling design.
  • Develop problem definitions and hypotheses.
  • Define business research and its purpose.
  • Define how data is collected, measured, and described in business research.

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