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RES341 Research And Evaluation I

Course Description

This course integrates applied business research and descriptive statistics. Examination of the role of statistics in research, statistical terminology, the appropriate use of statistical techniques and interpretation of statistical findings in business and research will be the primary focus.

Topics and Objectives

Defining Research Process and Data Measurement

  • Define how data is collected, measured, and described in business research.
  • Define business research and its purpose.
  • Develop problem definitions and hypotheses.
  • Explain the components of a sampling design.

Data Collection Methods and Introduction to Descriptive Statistics

  • Develop a questionnaire for survey research.
  • Identify ethical implications in business research.
  • Calculate measures of central tendency and dispersion.
  • Identify statistical symbols and definitions.

Introduction to Research Design and Probability Theory

  • Examine the role of probability for making inferences in business research.
  • Interpret descriptive statistical data.

Continuous Probability Distributions

  • Explain the Central Limit Theorem and its importance in sampling theory.
  • Apply confidence intervals to solve business problems.

Summarize and Looking Forward

  • Use statistical research to reduce risk in the making of a business decision.

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