res351 | undergraduate

Business Research

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This course evaluates the process of conducting research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.

This undergraduate-level course is 5 weeks This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

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    Recognizing the Situation

    • Identify a situation, problem, issue, or opportunity that needs addressing.
    • Identify ethical issues involved in business research.
    • Describe the business research process.
    • Determine the feasibility of finding a solution to the situation, problem, issue, or opportunity.

    The Purpose of Business Research

    • Determine the purpose of business research.
    • Create appropriate research questions and hypotheses.
    • Identify dependent and independent variables.

    Types of Research Design

    • Differentiate between qualitative and quantitative methods of research.
    • Explain commonly used qualitative and quantitative research designs.
    • Select the appropriate type of research design for a given business situation.

    Data Collection

    • Develop data collection instruments.
    • Differentiate between sampling methods and their applications.

    Data Analysis Approach

    • Discuss descriptive and inferential statistics.
    • Determine the data analysis approach for a data set.
    • Prepare collected data for analysis.
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.