Business Research –

res351

(3 credits)

This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.

This undergraduate-level course is 5 weeks. To enroll, speak with an Enrollment Advisor.

Topics and Objectives

Recognizing the Situation
- Recognize a situation, problem, issue, or opportunity that needs addressing.
- Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity.
- Identify ethical issues involved in business research.
- Describe the business research process.
The Purpose of Business Research
- State the purpose of the business research.
- Develop appropriate research questions and hypotheses.
- Identify dependent and independent variables in business research.
Types of Research Design
- Differentiate between qualitative and quantitative methods of research.
- Explain commonly used qualitative research designs and quantitative research designs.
- Select the appropriate type of research design in a given business situation.
Data Collection
- Develop the data collection instruments.
- Differentiate between sampling methods and their application in business research.
Data Analysis Approaches
- Prepare collected data for analysis.
- Differentiate between descriptive statistics and inferential statistics.
- Determine the overall data analysis approach for a data set.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Business Research –

res351

Recognizing the Situation

The Purpose of Business Research

Types of Research Design

Data Collection

Data Analysis Approaches

We're here to help

Learn more today